TALA are seeking a dynamic and creative person to join our team of communications professionals. Working with senior members of the team to help them deliver innovative and focused campaigns for our clients, you will develop your skills as you go, embracing opportunities to take ownership of aspects of the campaigns you work on.
What you will do in your working day
The PR Apprentice will be required to undertake (but not be restricted to) the following occupational duties as part of their role.
The duties below are directly from the most up-to-date PR & Communications Assistant standard.
Develop written and non-written content and schedule this content for publication/distribution according to the public relations and communications or campaign plan
Contribute to the creation of campaigns or new business proposals planning and their implementation
Research, analyse and monitor stakeholders to inform engagement strategies
Monitor media to keep up to date with current affairs and build knowledge of the journalist and media landscape
Research, analyse and evaluate campaigns against key performance indicators (KPIs) to prepare future campaigns
Share content with relevant stakeholders and media, to inform and influence audiences to maintain positive relationships
Undertake reputation assessment and formulate responses to support stakeholders with the planning and implementation of reputation management and/or crisis strategies
Support the Public Relations and Communications’ team with routine administrative, logistical, and time-sensitive tasks
Support the planning and delivery of ad hoc engagement activities such as events
Contribute to team development through sharing relevant knowledge and skills when required
Organise and coordinate stakeholder meetings
Contribute to the organisational objectives and key performance indicators to support communication activities which drive and improve performance and sustainability goals
Time management: Planning, organising and prioritising your workload to ensure deadlines and objectives for both work activities and apprenticeship training are met. Ensuring email/online diaries are kept up to date.
Career development: Taking responsibility for personal learning and professional development.
Professional relationships: Developing professional relationships with colleagues, stakeholders and teams. Ensuring supervisors and coaches are aware of work-in-progress and any issues.
Networking: Building a professional network of other PR professionals.
The apprentice must always follow company and training provider procedures.
The training you will be getting
You will develop a wide understanding of Public Relations and the impact it has on businesses
As a Public Relations and Communications Apprentice, you will follow a Level 4 Public Relations Assistant apprenticeship standard, with a PRCA Qualification
This will involve “on the job” training, virtual visits from an Apprenticeship Coach, an internal line manager to provide ongoing guidance, online learning, and creating a portfolio of evidence
Attendance to 50+ high-quality PRCA industry-training courses.
Functional Skills in maths and English if required
The apprentice will be working towards an End-Point Assessment (EPA) which will determine if he/she has the knowledge, skills, and behaviours listed in the PR & Communications Assistant Standard
PRCA is the training provider for this apprenticeship, as well as the largest membership and industry body for the PR & Communications industry