Creative, Media and the Arts Case Studies

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Brooke Heywood is a PR executive in the global corporate affairs team after finishing her apprenticeship in PR and communications with Sage   Why did you choose an apprenticeship/grad scheme? Everyone thought that university was the obvious route for me to follow as I walked away from my final year at school with a decent set of A-level results. But I just knew that I wanted a different challenge, one that didn’t come in the form of a textbook or

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Beatrix Weiga is a digital media apprentice at Sky The reason I chose to go with this apprenticeship is because I’m not a university person. I never really wanted to go to uni because I’m a very active person, I like to do things and be more hands-on, rather than study—that’s why I chose to go with an apprenticeship. I’ve always been interested in media, advertising, marketing and especially social media—almost trying to make people feel a certain way, to

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Georgia Cantrill is a PR and communications apprentice at Altecnic Ltd, training with PRCA Leaving school during Covid was a strange and unnerving time, with many of my friends adamant on going to university and some starting work full-time. For me, I knew that I wanted to continue my studies, however I wasn’t sold on the idea of university. Luckily, I found out about the PRCA apprenticeship and being from the Midlands, I was worried that I would not find

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Tariq Perkins is a communications apprentice at Fidelity International, working towards a level 4 diploma in public relations with PRCA I chose to do an apprenticeship because I wasn’t keen on the idea of going to university, I felt that it wasn’t the right path for me. While going to university is a valuable experience, I felt that it would be more beneficial for me to get the best of both worlds by simultaneously studying and gaining work experience. One of the main attractions

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Two young apprentices in Bristol are currently taking advantage of the career progression available at Public Health England   Public Health England (PHE) utilises a cross-government apprenticeship scheme in public relations at level 4. The Government Communication Service offers this wonderful apprenticeship in which participants can learn and develop the skills needed to begin a career in communications as well as the opportunity to pass the course with a level 4 qualification in PR and communications.  There are currently two

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Grace Corney is a PRCA-trained public relations apprentice within the press office at Cambridgeshire Constabulary   Being asked about university can be daunting, especially when you aren’t as convinced or excited as the rest of your friends. I studied media and journalism at college and I felt as though I didn’t really have a choice but to continue my studies at university. I remember asking myself, “Am I really up for a new life in a different place with new

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Celia Forbes, 20, is working towards completing a level 4 apprenticeship in public relations with Gallium Ventures under the PRCA   All through education, the assumption has been that university is the only option after school, however, on completing A-levels, I felt completely uninspired to spend more years studying from a textbook. An apprenticeship means I don’t have to choose between qualifications or working, but instead get to use and implement the practical theory I learn in my everyday work.

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Stella Wright, 20, is doing a PRCA L4 higher apprenticeship in public relations at Templemere PR My ambition to start an apprenticeship began when I decided not to go to university, and instead wanted to get straight into working life and gain as much experience as possible. I’d always loved to write and I have a creative mind, so I looked for apprenticeships involving these skills—which lead me to PR! When I first started in PR I was surprised by

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Daisy Crozier, 19, works at BSH and is working towards completing an apprenticeship in public relations (PR) and internal communications with the PRCA “I chose to do an apprenticeship because I wanted a new challenge that would trump traditional classroom teachings. I found the idea of university very narrow and restrictive.” “The idea of an apprenticeship was something that took me by surprise as it offered the chance to acquire skills that were transferable and gain such valuable working experience.

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Abbie Langridge, 19, started her level 4 apprenticeship in public relations with the PRCA at the Construction Industry Training Board (CITB) after she finished her A-levels “I chose to do an apprenticeship because I wanted to start working but carry on studying, it was a perfect fit!” “The best part about doing an apprenticeship is that you get exposed to a variety of different roles and responsibilities. I’ve organised events, written speeches and presented to a range of audiences. I

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