Customer Service and Retail Case Studies

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Caitlyn Dalziel, a deputy store manager at Aldi, joined the UK’s 5th largest supermarket through its apprenticeship programme and quickly rose through the ranks   When Caitlyn decided that higher education wasn’t for her, she set out in search of a different way of starting her career. When searching for jobs on the ‘My World of Work’ website, she was enticed by the Aldi store apprenticeship as it was the first job she’d come across which enabled her to gain

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Mia Khorasani, a graduate sales apprentice at Emerson Automation Solutions, shares her story and explains how she’s using her new skills, developed with the help of Mercuri International, to change her life Communication techniques Mia says: “During my sales apprenticeship we have practised and focused extensively on effective communication techniques. With the help of my LDC (learning and development coach) Tom, we have explored how to communicate in the most appropriate way using the right tools. This experience has really

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Ben Jones was eager to enter the world of work after finishing high school, and so chose an apprenticeship with Aldi over higher education. Ben believes that the skills and life experience gained have justified his decision, and is looking forward to furthering his career with Aldi. After successfully completing his GSCEs, achieving C grades in core subjects including maths, English and science, Ben, like many of his classmates, went onto college to study A-levels. However, during a visit to

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Joseph Dell believes choosing an apprenticeship with Aldi was the key to kick-starting his career with the UK’s fifth largest supermarket. After completing his A-levels, Joseph left further education with a keen interest in business and the ambition to be part of a fast-paced and rapidly expanding industry. Joseph wasn’t tempted by the prospect of studying at university, so he started to look into alternatives. After impressing his store manager throughout his apprenticeship, Joseph was promoted to become an assistant

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When Caitlyn Dalziel decided that higher education wasn’t for her, she was enticed by the Aldi store apprenticeship as it was the first job she’d come across that enabled her to gain real qualifications, while working towards a career and earning a fantastic salary. Explaining how the three-year training programme helped kick-start her career, Caitlyn said: “I had just left school when I joined the company and was extremely shy. The training offered at Aldi helped me to overcome this

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Donnell Muzembe, 18, has just finished the first month of his apprenticeship within a Leeds estate agent Donnell’s role at Bridgfords estate agents in Leeds has already seen him take on a range of responsibilities, including: liaising with landlords and tenants, managing properties, arranging viewings and conducting general customer service. When asked why he chose the apprenticeship route, Donnell said: “The main reason was because I wanted to start working full-time, but I also wanted an education while doing so.

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Hannah Veevers, 22, started her retail career as a service colleague at Asda’s Cambridge store Two years ago, Hannah signed up to the Asda apprenticeship programme and shortly after completing her level 2 apprenticeship, she was promoted to section leader. Hannah said: “I was far more confident after I had completed the course and it was that confidence that led me to push for promotion.” Motivated by her newly gained knowledge and skills, Hannah decided to forge ahead and progress

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Jonathan Edwards, 18, is studying for a level 3 apprenticeship with Asda’s ISD (Information Systems Division) apprentice programme Jonathan was midway through his A-levels when he decided he would rather start a career. When assessing his options, he had seen his peer group contemporaries climb the ladder at Asda and therefore knew what was possible. With both parents working for larger organisations, he had also witnessed first-hand the career development opportunities large companies can offer. Jonathan said: “It was Asda’s

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Lindsey Williams, 18, is a retail apprentice with Aldi Lindsey is from the Cardiff region, and had started sixth form in her home town when she decided to pursue a career in retail. She was accepted onto Aldi’s apprenticeship scheme in September 2014. Working for Aldi, Lindsey receives comprehensive training in store as well as ongoing theory work, as she works towards achieving a level 3 retail management apprenticeship qualification. Lindsey commented: “I was really interested in apprenticeships, and I

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Andy Grover, 20, is a logistics apprentice with Aldi and is on track to join the warehouse management team while still in his early twenties Andy left school at 16 and was accepted onto Aldi’s apprenticeship scheme in April 2014. Andy worked in Aldi’s Darlington distribution centre, receiving comprehensive on-the-job training as well as on-going theory work, as he worked towards achieving a level 2 warehousing and storage qualification. The three-year course gives candidates a thorough experience of working in

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