Help customers buy products or services from retail organisations

A retailer assists customers when they purchase products and services, which requires a good understanding of the stock being sold, the variety of ways customers can shop and the ability to process payments, for example, using a till. As an apprentice, you’ll be passionate about delivering a quality service that always aims to exceed customers’ expectations. You’ll enjoy direct contact with a wide range of people and will be motivated by completing a sale and knowing a customer is happy with their purchase. You’ll be able to work in a variety of shops and retail establishments: small boutiques, large high street chains, supermarkets and well-known department stores. More specialist retailers include funeral services, garden centres, delicatessens and remote environments, such as telephone, online and mail order retail. This apprenticeship provides an ideal stepping stone into specialist, team leading, supervisory or first-line management roles.


Duration: 12 months

Relevant school subjects: Business studies

Entry requirements: Depend on employer, but likely GCSEs or equivalent qualifications or relevant experience, particularly where strong communication is demonstrated

Achievement upon completion: Level 2 (Intermediate)—equivalent to GCSEs

Potential salary upon completion: £18,000 per annum

Find out more: