The Institute of the Motor Industry (IMI)

The IMI

The Institute of the Motor Industry (IMI) is the professional body for people working and learning in automotive since 1920.

at the heart of the UK’s automotive sector, dedicated to supporting individuals and businesses in a rapidly evolving industry. With over 100 years of heritage, the IMI has long been the standard-bearer for skills, qualifications, and professional recognition across the automotive sector. From apprentices beginning their journey, to highly qualified technicians mastering the latest electric vehicle (EV) technologies, the IMI exists to champion career development and uphold professional excellence.

At a time of significant transformation, from electrification to digitalisation – the IMI plays a vital role in ensuring the sector’s workforce has the knowledge, skills, and confidence to thrive. This is not only about keeping vehicles on the road; it is about safeguarding consumer trust, supporting sustainability, and showing the next generation that the motor industry is brimming with opportunities.

There’s More to Motor

Launched in 2023, the IMI’s flagship campaign There’s More to Motor directly tackles outdated perceptions of the automotive industry. For many, the sector is still associated with greasy overalls and “dirty garages”. The reality could not be further from the truth. Today’s workshops are technology-rich environments, featuring advanced diagnostics, robotics, data analysis, and state-of-the-art EV infrastructure.

The campaign highlights the diverse career paths available — from motorsport and electric vehicle innovation to business management, digital marketing, and sustainability roles. Through storytelling, video interviews, and social media features, There’s More to Motor amplifies the voices of real people in the industry. Their stories prove that automotive is not just about fixing cars, but about designing solutions for the future of mobility.

Crucially, the campaign has a strong focus on inclusion. By spotlighting women, underrepresented groups, and young pioneers, the IMI seeks to broaden the talent pipeline and inspire the next generation. The message is clear: whether you are a student deciding on your first career step, or a professional looking to reskill in a future-facing field, there truly is more to motor.

A key part of the IMI’s mission is championing apprenticeships, which remain one of the most effective ways to enter the sector. Apprenticeships provide hands-on training, industry-recognised qualifications, and a direct pathway to long-term careers. With the automotive industry facing a well-documented skills gap, apprenticeships are more important than ever in creating a workforce ready for tomorrow’s challenges.

https://moretomotor.org.uk/ 
https://tide.theimi.org.uk/