Apprentify Group have won a contract with West Yorkshire Combined Authority to deliver SEO bootcamps in businesses as part of the Skills For Growth initiative.
Cheshire-based training and apprenticeship provider Apprentify has won a contract worth approximately £250,000 with the West Yorkshire Combined Authority (WYCA) to deliver Digital Skills Bootcamps to learners across the region.
This contract follows a successful year for Apprentify, having been awarded an Outstanding rating in all areas in a recent Ofsted review. Apprentify are delighted to be delivering these bootcamps as part of West Yorkshire Combined Authority’s Skills for Growth training scheme.
The fully funded courses delivered by Apprentify will give people the opportunity to learn digital skills at a time where there is high demand for experienced tech talent. These six-week bootcamps will teach them about Search Engine Optimisation, a specialist branch of digital marketing. The partnership will provide a minimum of 75 places to people aged 19 years and over living across Bradford, Calderdale, Kirklees, Leeds and Wakefield.
Jonathan Fitchew, CEO of Apprentify said: “Digital bootcamps are a great opportunity for people to build confidence and skills in subjects that will help them progress in their careers, without committing to long-term schooling. They also provide a great pipeline of talent for employers in the local area who are struggling to find experienced digital marketers. We are pleased to be working with WYCA of part of their wider initiative to reinvigorate businesses in the county.”