The definitive guide to apprenticeships in England, online and in print promote your offering to learners, employers, training providers, schools and colleges

  • Distributed to every secondary school in England
  • Specifically designed with 14- to 24-year-olds in mind
  • Reaches more than 900,000 students in key stages 4 and 5
  • Targets key influencers including teachers, careers advisers and parents
  • Regional and national advertising opportunities
  • Bespoke packages available across print and online
The Apprenticeship Guide is a brilliant one-stop introduction to the massive breadth of schemes on offer. Matthew Hancock MP, former Minister for Business, Innovation and Skills

Ian Cotton | T: 01423 851150 | DD: 0113 521 6093

Everything you need to know about apprenticeships...
  • Print
  • Online
  • Social Media

About The Apprenticeship Guide

The Apprenticeship Guide is the most comprehensive source of information on apprenticeships available. The website and print publication provide concise summaries of every apprenticeship offered in England, along with easy-read guidance on applying and securing roles across the private and public sectors.

An ever-present fixture in schools and colleges across the country, The Apprenticeship Guide reflects the jobs market, dividing apprenticeships into industry sectors so it’s easy for readers to find their desired role.

The website and print publication also include a regional directory of schools, colleges and training providers for easy reference.

The Apprenticeship Guide: how you get your brand in front of thousands
    • 10,000+ copies printed
    • Distributed to more than 3,000 secondary schools and 200 further education colleges in England

    Section One

    Gives readers the skills and knowledge they need to enter a work or further-education environment with confidence. Section one explains what apprenticeships are, what they can offer, and provides information on the application process. It also talks young people through other important areas such as writing CVs and preparing for interviews.

    Section Two

    This section presents every apprenticeship and other training opportunities on offer in 18 industry sectors. Each sector is led by an overview of the industry and engaging case studies of successful learners. Apprenticeships available in England are explained, with a profile describing what the apprenticeship involves, job roles the apprenticeship could lead to, the practical and academic skills that will be developed, potential starting salary, and helpful links to further information. The profiles also feature the school subjects that may be relevant to the apprenticesip in question.

    Section Three

    This section contains a regional directory of apprenticeship providers to enable readers to research opportunities in their local area. With details of careers advice centres in England and a great deal of advertising from colleges and other specialist establishments, it’s filled with useful contacts to get would-be apprentices on the learning ladder.

    • 13,000+ monthly visitors
    • 92% are UK-based
    • Curious and engaged audience

    The Apprenticeship Guide website provides concise summaries of every apprenticeship offered in England; easy-read guidance on applying and securing apprenticeship roles; and apprenticeships in industry sectors.

    The website also includes a directory of apprenticeship vacancies to provide apprentices with a one-stop shop.


    Each year, hundreds of thousands of students and jobseekers trust the Apprenticeship Guide for help and advice on embarking on a new career.

    Now, you can connect with our loyal and interested audience, and reach your ideal candidates across England.

    Apprenticeship Guide Jobs is easy to set up, easy to use, and makes it easy to reach tens of thousands of potential candidates in just a few clicks.

    Enjoy a special introductory offer of £995 for an annual membership (usually £1,950). No need to call us – create your employer account online today.

    Apprenticeship Guide vacancies screenshot
    • 18,500+ followers across Twitter/X, Linkedin, and Facebook
    • 7,200 total newsletter subscribers
    • Engaged and loyal audience
    • Reach key decision-makers in hard-to-reach audiences
    • 400 in-person attendees
    • 6 hours networking time
    • A room full of truly excellent training and apprenticeship providers

    The Apprenticeship Guide has been supporting apprentices to embark on their dream careers since 2005. Now, we’re celebrating the excellent employers and training providers who make those apprenticeship opportunities available.

    The awards culminate in a black-tie ceremony and dinner, held in Manchester, where the finalists meet, network and celebrate as a profession.


    The branding and networking benefits of an in-person event are unparalleled. Place your brand front and centre, in the same room with leading chief executives, apprenticeship leaders and education partners.

    Select a sponsorship opportunity, or mix-and-match with online and print opportunities to build something bespoke.

    🔗 Find out more.

    A group of winners pose on the stage while accepting an award
“Our team love The Apprenticeship Guide and strongly recommend it as an essential resource for teachers, students, parents and other professionals.” – CfBT Education Trust, Hillingdon Careers Team
“Every single page in the book delivers something useful.” - Teacher feedback
We work with:
  • Barclays
  • BBC
  • City and Guilds
  • First For Skills
  • Institute of Swimming
We work with:
  • ITV
  • Jaguar Landrover
  • McDonalds
  • National Grid
  • NUS
  • Royal Air Force
  • Skills For Care

2024 Sponsorship Packages

GOLD £25,000 + VAT

Headline The Apprenticeship Guide and reveal your organisation to every potential apprentice in the country


  • Logo on FC and spine
  • Full-page advert on outside back cover or inside front cover
  • 1 x double-page advert
  • 2 x full-page adverts
  • 2 x half-page adverts
  • 3 x full-page case studies


  • Headline banner advert throughout the site
  • Logo on every page throughout the site
  • Employer profile on website in chosen industry sectors and regions
  • Case studies from print guide in chosen industry sectors and regions
  • Regular blog posts on website
SILVER £9,500 + VAT

Sponsor an industry sector in Section 2 of The Apprenticeship Guide and align your brand with one of 18 areas recruiting apprentices


  • Full-page advert facing industry sector title page
  • Double-page company profile in sponsored industry sector
  • 3 x full-page adverts
  • 3 x full-page case studies
  • 2 x half-page adverts
  • Company logo on all relevant pages throughout sponsored industry sector


  • Company logo on every website page
  • Employer profile on website in all relevant industry sectors and regions
  • MPU advert in prime position of sponsored industry sector pages
  • Case studies from print guide in chosen industry sectors and regions
  • Regular blog posts on website
BRONZE £8,000 + VAT

Demonstrate the power of an apprenticeship and the part that an apprentice can play in your organisation


  • 1 x full-page advert
  • 2 x half-page adverts
  • 2 x full-page case studies
  • Employer profile in chosen regions and sectors


  • Employer profile on website in chosen industry sectors and regions
  • Regular blog posts on website

Other Sponsorship Opportunities Available

Contact Ian Cotton at for bespoke sponsorship packages.

Print position
Introduction and industry sectors (Section one & two) Cost
Double-page spread £5,000
Full-page £3,500
Half-page £2,000
Full-page case study£1,600
Regional directory (Section three) Cost
Enhanced listing£500
MPUHomepage, sector or region £1,000 (1 month)
£2,250 (3 months)
£3,750 (6 months)
£6,000 (12 months)
Case studySuccess stories£1,000 (12 months)
Employer profile and annual membership for Apprenticeship Guide JobsAll chosen regions and sectors£1,950 (12 months)
Pay-as-you-go job listingAll chosen regions and sectors£195 (up to 3 months)

Technical Specifications


Sponsor advertorial

  • 700 words of text, including contact information and/or call to action
  • High-resolution logo, supplied as vector .EPS if possible
  • High-resolution photo (mutliple possible, but word count will reduce by 100 words per photo)

Case study

  • 700 words of text, including contact information and/or call to action
  • High-resolution logo, supplied as vector .EPS if possible
  • High-resolution photo (mutliple possible, but word count will reduce by 100 words per photo)


Please supply all ads in GIF or JPEG format. We do not accept HTML or TIFF. Maximum file size: 1MB


Employer profile

  • 300 to 500 words of text
  • High-resolution logo, supplied as vector .EPS if possible
  • URL for profile to link to
  • Contact details, including telephone number, email address and social media
  • Specify which industry sector or regional area this should be listed in

Contact us for further information or to arrange a meeting

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