The Apprenticeship Guide is the definitive
guide to apprenticeships in England.
For more than 21 years, The Apprenticeship Guide has been one of England’s most trusted apprenticeship resources, helping hundreds of thousands of young people between 16 – 24 year olds explore their future careers. Distributed to 3,500+ schools and colleges and supported by a growing digital platform, we connect employers, colleges and training providers with students at the exact moment they’re making one of the biggest decisions of their lives.
Whether your challenge is attracting future apprentices, increasing applications, raising awareness of your organisation or standing out in an increasingly competitive market, our branding opportunities help you connect with students at the point they’re exploring their future, strengthening your visibility and supporting your recruitment objectives.
- 4 MILLION impressions delivered for our clients in 2025
- 74,000+ engagements on client ads in 2025
- 21,000+ monthly visitors to the Apprenticeship Guide website
- 75,000+ students estimated to read the Guide each year
Our team love The Apprenticeship Guide and strongly recommend it as an essential resource for teachers, students, parents and other professionals.CfBT Education Trust, Hillingdon Careers Team
- 3,500+ schools and colleges reached
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Guaranteed
ROI - Dedicated account manager
- Post-campaign reporting
- Endorsed by celebrities including Lord Alan Sugar
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Full service
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Events
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Print
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Digital
The Apprenticeship Guide has helped to raise the aspirations of our students. They do not always know what they are capable of, and what is out there.Teacher feedback
Who we've worked with:
Our available engagement opportunities:
Headline Partner
Be seen as the leading supporter of apprenticeshipsOur headline partnership is an exclusive opportunity to maximise your visibility and position your organisation as a leader in the apprenticeship space. Align your brand with one of England’s most trusted apprenticeship resources, supporting young people as they explore their future while benefiting from more than 20 years of credibility, influence and measurable campaign impact.
This will include:
- Premium visibility across the physical guide and our digital channels
- Dual branding of the guide that reaches all secondary schools and colleges
- Benefit from all premium advertising positions available providing 1 million+ impressions per annum
- Enhanced employer profile with unlimited content throughout the duration of our partnership
- Access to real-time campaign reporting and engagement insights
- Free nominations to the Apprenticeship Guide Awards
- Post unlimited vacancies
- Industry Sector package (included) – Take over the industry sector most relevant to your business.
Industry Sector Partner
Position your brand as the leading name within your chosen sectorPosition your organisation as the leading apprenticeship employer or training provider within your sector. Increase brand recognition with students exploring careers in your industry while measuring campaign engagement along the way.
This will include:
- Premium industry positioning across the physical guide and our digital channels
- Sector-focused branding with a logo on every page of your chosen sector
- Double page spread advert within the sector
- Premium full page advert or advertorial on page facing the sector title page
- Enhanced employer profile with unlimited content throughout the duration of our partnership
- MPU adverts on relevant sector pages to reach a highly targeted audience
- Access to real-time campaign reporting and engagement insights
- Free nominations to the Apprenticeship Guide Awards
- Post unlimited vacancies
Company Spotlight
Put your organisation in the spotlightOur Company Spotlight package is designed for organisations looking for a more tailored campaign to promote their apprenticeship opportunities. Rather than a wider package, you’ll choose two content and two advertising opportunities that aligns with your objectives.
This will include:
- 2 content opportunities from our advertising and editorial options
- 2 advertising opportunities including website, MPU, email and content promotion
- Enhanced employer profile with unlimited content throughout the duration of our partnership
- Access to real-time campaign reporting and engagement insights
- Free nominations to the Apprenticeship Guide Awards
- Post unlimited vacancies
Advertising Opportunities
Position your brand where future apprentices are making career decisionsAdvertising with The Apprenticeship Guide places your organisation in front of students, parents, teachers and careers advisers while apprenticeship options are actively being explored. Whether in print or online, your brand becomes part of the student’s decision-making journey, helping build awareness, trust and consideration at one of the most important stages of their future career.
Available opportunities include:
Print Advertising
- Double-page spread
- Full-page advert
- Half-page advert
- Quarter-page advert
Digital Advertising
- Website display advertising (MPUs)
- E-newsletter advertising
- Sponsored social media posts
Content Opportunities
Share your story. Inspire future apprentices.Great content does more than promote your organisation. It helps students understand what it’s really like to work with you. By sharing expert advice, apprenticeship insights and real employee experiences, you can educate, inspire and build trust with future apprentices while strengthening your employer brand.
Available opportunities include:
- Advertorial articles
- Thought leadership articles
- Apprentice case studies
These include promotion of your content through our email newsletters and social media channels
Employer Profile & Vacancies
Promote your opportunities to engaged studentsIncluded in Headline and Industry Sector packages featured above
This will include:
- Dedicated employer profile
- Post unlimited apprenticeship vacancies
- Promotion through our email newsletters and social media pages
- Direct links to your careers website or online application pages
- Fully manageable employer dashboard allowing you to update your company profile and vacancies whenever you need
- Real-Time performance reporting with vacancy views, clicks and engagement insights to demonstrate campaign performance
Enhanced Provider Listing
For colleges, universities and training providers looking to stand outAvailable exclusively to colleges, universities and training providers, a Featured Listing helps your organisation stand out within our regional directory. An enhanced provider listing places your logo prominently above your organisation details, increasing visibility and helping students, parents, teachers and careers advisers quickly identify your brand while comparing providers.
This will include:
- Prominent logo placement above your organisation’s directory listing
- Placement within your regional college and training provider section of the guide
- Organisation details including website, address and contact information
- Greater visibility than a standard directory listing
- Year-round exposure throughout the lifetime of the annual Guide
Award Opportunities
Gain recognition for excellence in apprenticeships.Awards Entry
Gain recognition for excellence in apprenticeships.
Celebrate your achievements by entering the Apprenticeship Guide Awards. Winning or being shortlisted demonstrates your commitment to apprenticeships, enhances your reputation and showcases your success to employers, providers and the wider apprenticeship community.
Awards Branding Opportunities
Align your brand with excellence in apprenticeships.
Become an official partner of the Apprenticeship Guide Awards and position your organisation alongside one of the UK’s leading celebrations of apprenticeship success. Sponsorship provides a unique opportunity to increase brand visibility, build valuable relationships and engage with leading employers, colleges, universities and training providers.
Sustainability
The printed annual Apprenticeship Guide is PEFC certified, meaning it is produced from sustainably managed forests and controlled sources.
Vegetable-based inks and non-laminate make the Guide 100% recyclable. The Apprenticeship Guide is produced with FSC responsibly sourced paper, with zero deforestation. The Guide is carbon balanced through World Land Trust forestry preservation.
For more information visit www.pefc.org
Contact us for further information or to arrange a meeting
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