The Apprenticeship Guide is the definitive
guide to apprenticeships in England.
The Apprenticeship Guide is the No.1 guide for 16 to 24 year olds looking to learn whilst they earn. This year marks a significant milestone as we celebrate our 20th birthday, having been supporting young people to choose apprenticeships since 2005.
This special edition is more than just a milestone — it’s a unique chance to get your organisation in front of a highly engaged, career-focused audience just as they’re making one of the most important decisions of their lives. Whether you’re an employer looking to attract top early talent or a college promoting your apprenticeship programmes, this is your moment to stand out.
Align your brand with the trusted name in apprenticeships — and be seen by the next generation of professionals, creators, makers and doers.
- 6 MILLION impressions delivered for our clients in 2024
- 20,000 engagements on client ads in 2024
- 35,000+ monthly visitors to the Apprenticeship Guide website
- 75,000+ students estimated to read the Guide each year
Our team love The Apprenticeship Guide and strongly recommend it as an essential resource for teachers, students, parents and other professionals.CfBT Education Trust, Hillingdon Careers Team
- 3500+ schools and colleges reached
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Guaranteed
ROI - Dedicated account manager
- Post-campaign reporting
- Endorsed by celebrities including Lord Alan Sugar
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Full service
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Events
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Print
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Digital
The Apprenticeship Guide has helped to raise the aspirations of our students. They do not always know what they are capable of, and what is out there.Teacher feedback
Who we work with:
Our available premium packages:
Headline sponsor
£POA - We offer bespoke packages to suit your budgetComprehensive solution with guaranteed 1 million+ impressions per year and concierge service
- Dedicated account manager with quarterly performance reviews
- Transparent and honest post-campaign reporting to help you decide on your next steps
- High levels of visibility on the Apprenticeship Guide site:
- Guaranteed 1 million+ impressions on your leaderboard ad on all top-level navigation pages
- Your logo at the footer of every page on the website
- Regular posts on the Apprenticeship Guide website, provided by you
- Comprehensive exposure in the printed Guide, reaching an estimated 75,000+ readers:
- Your logo on front cover and spine
- Your full-page advert on your choice of outside back cover or inside front cover
- A double page spread; 2 full-page adverts; 3 full-page case studies and 2 half-page adverts included
Industry takeover
£POA - We offer bespoke packages to suit your budgetExclusive and targeted package with guaranteed 250,000+ impressions each year
- Dedicated account manager with quarterly performance reviews
- Transparent and honest post-campaign reporting to help you decide on your next steps
- Exclusive digital takeover of an entire industry sector:
- Your ads in all relevant MPU and leaderboard positions
- Guaranteed 250,000+ impressions on your ads
- Your logo at the footer of every page on the website
- Online employer profile and any print case studies shared on the site
- Regular blog posts on the Apprenticeship Guide website, provided by you
- Prominent placement in your chosen industry sector in the printed Apprenticeship Guide:
- Your logo on every relevant page throughout your chosen sector
- Your full-page ad on the first page of your chosen industry sector
- A double-page company profile; 3 full-page adverts; 3 full-page case studies; 2 half-page adverts
Shout-out and showcase
£POA - We offer bespoke packages to suit your budgetExposure across print and digital channels to reach tens of the thousands of people
- Presence in the printed Apprenticeship Guide, which reaches 75,000+ readers each year: 1 full-page advert; 2 full-page case studies; 2 half-page adverts
- Elevate your brand on the Apprenticeship Guide website to over 35,000+ monthly visitors:
- Sidebar MPU ad, guaranteed to get 20,000+ impressions
- Annual membership for Apprenticeship Guide Jobs, where you can post unlimited job vacancies
- Online employer profile which will be visible in your chosen regions and sectors
- Any print case studies shared on the Apprenticeship Guide site
- Regular blog posts on the Apprenticeship Guide website, provided by you
Other sponsorship opportunities available
Speak to our account manager to build bespoke package to suit your business objectives and budget
| Item | Cost (annually) |
|---|---|
| Print features in regional directory | From £500 |
| Annual membership for Apprenticeship Guide Jobs and unlimited job listings | £950 Fixed cost |
| Feature your company or your apprentices on our website in a success story or employer profile | From £1,000 |
| Print features in introduction or industry-specific sectors | From £1,600 |
Sustainability
The printed annual Apprenticeship Guide is PEFC certified, meaning it is produced from sustainably managed forests and controlled sources.
Vegetable-based inks and non-laminate make the Guide 100% recyclable. The Apprenticeship Guide is produced with FSC responsibly sourced paper, with zero deforestation. The Guide is carbon balanced through World Land Trust forestry preservation.
For more information visit www.pefc.org
Contact us for further information or to arrange a meeting
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