What’s new: Market research executive

Each month, we highlight a new apprenticeship on offer and dive into why it could be the top choice for you. Today, we get back to business and look at the market research executive level 4 apprenticeship.

This occupation is found in private, public and third sector organisations. These include media, finance, local government, central government and health. Market, Social and Opinion Research enables organisations to understand customers, develop new products, identify business growth opportunities, understand society, develop new policies and address significant social concerns such as smoking, addiction, poverty and inequality.

As a market research executive, you’ll work on projects to generate data and insight, by collecting, analysing and interpreting information collected from participants. You’ll work alongside internal teams such as research, sales, marketing, IT, finance, HR and operations, as well as interacting externally with members of the public, clients, the media and research participants.

You’ll be accountable to a line manager within the team, with no staff management or budgetary responsibilities. The role will mainly be office based, however you may need to attend research group discussions, interviews or agency meetings.

Typical job titles could include insight analyst, market research executive and research analyst.


Market research executive in brief

Duration: 18 months

Relevant school subjects: Business studies

Entry requirements: Depend on employer, but likely A-levels or equivalent qualifications or relevant experience.

Achievement upon completion: Level 4 (Higher)—equivalent to a foundation degree

Potential salary upon completion: £23,000

Find out more: apprenticeshipguide.co.uk/market-research-executive/



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