This apprenticeship is no longer available. You might be interested in the marketing executive apprenticeship instead.

Use online and social media platforms to design, build and implement campaigns and drive customer sales

A digital marketer uses multiple means and methods to define, design, build and implement digital campaigns across a variety of online and social media platforms to drive customer acquisition, engagement and retention. During the digital marketer apprenticeship, you’ll work as part of a team, and you’ll have responsibility for some of the straightforward elements of the overall marketing plan or campaign. You’ll work to marketing briefs and instructions, and you’ll report to a digital marketing manager, a marketing manager or an IT manager. Communication skills, both written and verbal, are essential, as is a desire to learn about and understand search marketing, search engine optimisation, email marketing, web analytics and metrics, mobile apps, and pay-per-click advertising. This apprenticeship is recognised for entry on to the register of IT technicians. On completion, you’ll be eligible to apply to register.

Duration: 18 months

Relevant school subjects: English, maths and ICT

Entry requirements for the digital marketer apprenticeship: GCSEs, A-levels, a level 2 apprenticeship, or other relevant qualifications, relevant experience, and/or an aptitude test with a focus on functional maths. Also, a proven passion for digital and social media

Achievement upon completion: Level 3 (Advanced)—equivalent to A-levels

Potential salary upon completion: £30,000 per annum

Find out more: www.apprenticeshipguide.co.uk



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