Marketing executive

Marketing executive

Shape, support and deliver marketing plans

Marketing is vitally important to all businesses providing the insight to develop and deliver new products and services to meet ever-changing customer needs. It is the process of researching, developing, promoting and distributing, products or services through effective channels to engage with a range of target audiences. A marketing executive will help shape, support and deliver marketing plans, working in conjunction with the marketing manager who will define the overall marketing strategy. This is a highly audience-focused role that requires creativity, communication and project management skills. Your typical responsibilities will include managing and maintaining key marketing channels, including digital, offline and social media; planning and delivering marketing campaigns; managing the production and distribution of marketing materials; liaising and networking with a range of stakeholders, including customers, colleagues, suppliers agencies and partner organisations; collecting and analysing research information to understand target audience behaviour and views across the market in general; and organising and attending events such as conferences, seminars, receptions and exhibitions. Occupations in marketing span most industries and sectors, so you could work for a marketing agency with external clients, or within an internal marketing team, delivering marketing activities to drive that business.

 

Duration: 15 months

Relevant school subjects: Business studies, media and English

Entry requirements: Depend on employer, but likely A-Levels

Achievement upon completion: Level 4 (Higher)—equivalent to a foundation degree

Potential salary upon completion: £22,000 per annum

Find out more: www.apprenticeshipguide.co.uk