Marketing executive
Shape, support and deliver marketing plans
Marketing is vitally important to all businesses providing the insight to develop and deliver new products and services to meet ever-changing customer needs. It is the process of researching, developing, promoting and distributing, products or services through effective channels to engage with a range of target audiences. A marketing executive will help shape, support and deliver marketing plans, working in conjunction with the marketing manager who will define the overall marketing strategy. This is a highly audience-focused role that requires creativity, communication and project management skills. Your typical responsibilities will include managing and maintaining key marketing channels, including digital, offline and social media; planning and delivering marketing campaigns; managing the production and distribution of marketing materials; liaising and networking with a range of stakeholders, including customers, colleagues, suppliers agencies and partner organisations; collecting and analysing research information to understand target audience behaviour and views across the market in general; and organising and attending events such as conferences, seminars, receptions and exhibitions. Occupations in marketing span most industries and sectors, so you could work for a marketing agency with external clients, or within an internal marketing team, delivering marketing activities to drive that business.
Duration: 15 months
Relevant school subjects: Business studies, media and English
Entry requirements: Depend on employer, but likely A-Levels
Achievement upon completion: Level 4 (Higher)—equivalent to a foundation degree
Potential salary upon completion: £22,000 per annum
Find out more: www.apprenticeshipguide.co.uk
