Marketing executive

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Shape, support and deliver marketing plans

A marketing executive will help shape, support and deliver marketing plans, working in conjunction with the marketing manager who will define the overall marketing strategy. This is a highly audience-focused role that requires creativity, communication and project management skills. You’ll be responsible for planning and executing tactical and targeted marketing activity. Your typical responsibilities will include managing and maintaining key marketing channels, including digital, offline and social media; planning and delivering tactical integrated marketing campaigns; managing the production and distribution of marketing materials; liaising and networking with a range of stakeholders, including customers, colleagues, suppliers agencies and partner organisations; collecting and analysing research information to understand target audience behaviour and views across the market in general and the marketing mix; assisting in the achievement of brand positioning to agreed guidelines; and organising and attending events such as conferences, seminars, receptions and exhibitions.

Duration: 14 months

Relevant school subjects: Business studies, media and English

Entry requirements: Depend on employer, but likely A-Levels

Achievement upon completion: Level 4 (Higher)—equivalent to a foundation degree

Potential salary upon completion: £22,000 per annum

Find out more: www.apprenticeshipguide.co.uk