Pearson College London: Katie Fiddaman

Pearson College London degree apprentice and communication assistant Katie Fiddaman, who is studying a BA (Hons) in business management, on why PR, marketing and journalism appealed to her

Why did you choose a degree apprenticeship?

When I finished sixth-form at 17, I decided that university wasn’t for me as from the age of 15, I had been working in part-time and full-time roles and I enjoyed working and earning money. 

However, I knew I wanted to continue to learn and had always enjoyed business, particularly the marketing side as the flexibility for creativity within marketing always excited me. I found Pearson College London’s degree apprenticeships and was fascinated by what they were able to offer to successful applicants. I originally applied for the rotational degree apprenticeship in which my home company was Kantar Added Value and based in Paris, but unfortunately I was unsuccessful in the final company interview.

I knew that this was the route most suited to me so I persevered and applied for the Pearson degree apprenticeship scheme. I learned from the feedback that I received and I applied this in the interviews.

What have you enjoyed most about your course?

I have really enjoyed my introduction to research module as it allowed me to research an area of my role further. This is mutually beneficial as it allows me to both complete the work for my degree, while also researching a project in which the results will benefit my team. I have also enjoyed studying alongside degree apprentices from other companies because they can bring a range of case studies from their workplace to seminars, which allows me to understand a different viewpoint in certain situations.

What have you learnt so far during your role?

During my role, I have been exposed to a variety of areas of marketing such as social media marketing, email marketing, content creation such as blogs, website content, and PR. Being trusted with responsibility has definitely helped me learn and develop my skills in all of these areas. For example, I manage half of our social media channels, across Pearson Business School and Escape Studios. I have also learnt how to use different online systems, such as our customer relationship management, blogging and email systems. I have had the opportunity to attend and present at events, open days and a masterclass run by The Guardian about pitching to journalists.

I really enjoy the PR side of things, because alongside my interest in marketing, I have always been intrigued by journalism. Therefore, this element of my role allows me to combine these two interests, giving me the opportunity to meet with companies to make deals and have my work published on external websites.

Do you have any advice for anyone applying for a degree apprenticeship?

Never give up if you are sure that this is the path you want to follow. Pearson College London provides application windows year-round so if something comes up that you are unsuccessful at, try for the next opportunity. Perseverance shows a great deal of desire and determination which are very attractive to employers.

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