Stella Wright, 20, is doing a PRCA L4 higher apprenticeship in public relations at Templemere PR
My ambition to start an apprenticeship began when I decided not to go to university, and instead wanted to get straight into working life and gain as much experience as possible. I’d always loved to write and I have a creative mind, so I looked for apprenticeships involving these skills—which lead me to PR!
When I first started in PR I was surprised by how different each working day can be. It is hard to know what a job in PR entails until you actually start working there, as the tasks and responsibilities vary so much in each workplace. It’s definitely a career for those who are creative and like to face new challenges every day.
I’m passionate about PR because it encompasses aspects of event management, written communications, social media and blogging, which are all things I love to do even in my personal life.
Since starting my apprenticeship over a year ago, I’ve been promoted to the role of junior account executive, and have had the pleasure of assisting at the on-site press office at the largest travel retail event of the year in Cannes, South France.
Much of the coursework I complete is very independent, but having the knowledge and support of my colleagues and knowing my mentor is only a phone call away has helped tremendously. As I come towards the end of my apprenticeship, I am looking forward to a bright future in public relations and communications.
For information about the PRCA PR apprenticeship programme, visit: www.prca.org.uk/careers/pr-apprenticeship