Customer service practitioner apprenticeship

The first point of contact for a business and its customers

As a customer service practitioner, your core responsibility will be to provide a high-quality service to customers, which could be delivered from the workplace, digitally, or going into the customer’s own locality. These may be one-off or routine contacts and include dealing with orders, payments, offering advice, guidance and support, meet-and-greet, sales, fixing problems, after care, service recovery, or gaining insight through measuring customer satisfaction. You may be the first point of contact and work in any sector or organisation type. During the customer service practitioner apprenticeship your actions will influence the customer experience and their satisfaction with your organisation, so you’ll develop excellent customer service skills, as well as product and service knowledge when delivering to your customers. Your customer interactions may include face-to-face contact, telephone, post, email, text and social media.


Duration: 12 months

Relevant school subjects: ICT and business studies

Entry requirements for the customer service practitioner apprenticeship: Depend on employer, but likely GCSEs or equivalent qualifications or relevant experience, particularly where strong communication is demonstrated

Achievement upon completion: Level 2 (Intermediate)—equivalent to GCSEs

Potential salary upon completion: £24,000 per annum

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