Digital marketing manager apprenticeship

Lead on the creation and execution of a digital marketing strategy

During the digital marketing manager apprenticeship, you’ll recognise and respond to business opportunities and customer requirements through a range of digital channels, such as social media, websites and email. You’ll actively employ content marketing and campaign management principles, and financial and analytical tools, to deliver successful initiatives that meet the needs and aspirations of your organisation. You’ll learn to write and create content for different audiences and online channels. You’ll also learn how to promote and apply content marketing effectively through the appropriate media channels, relationship management systems and communication platforms. Your training to be a digital marketing manager will focus on research and its application to your organisation’s digital marketing, as well as observing, recording and drawing conclusions from all types of statistical analysis of campaign performance. On completion, you’ll achieve a bachelor’s degree in digital marketing.


Duration: 36 months

Relevant school subjects: English and ICT

Entry requirements for the digital marketing manager apprenticeship: Five GCSEs, including English and maths, and two A-levels or equivalent level 3 qualifications. Relevant experience may also be beneficial, particularly if strong creativity skills are demonstrated

Achievement upon completion: Level 6 (Degree)—equivalent to a bachelor’s degree

Potential salary upon completion: £32,000 per annum

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